Peak Indicators & the Data & Marketing Association

 At Peak Indicators believe in the power and importance of data & best-practice methods - that is why we are excited to announce that we are now members of the Data & Marketing Association (DMA).

To be members of the DMA businesses need to demonstrate that they are best practice in data & marketing, adhering to their industry-standard Code. Aiming to promote a true exchange of value between our business & customers - providing clear principles to follow and be measured against:

  • Respect privacy
  • Be honest and fair
  • Be diligent with data
  • Take responsibility

The DMA also works closely with UK Government - and governments and regulatory bodies abroad - to protect and further the interests of the data and marketing industry, with a customer-first approach that underpins everything they do: their work on the General Data Protection Regulation (GDPR) acts as a prominent case study.

As members we plug directly into this work; join audiences with regulators and policymakers in Westminster and beyond; network at events and forums and help shape the compliance, regulation and policy debate around the industry.

Along with this Peak indicators also has to opportunity to be a part of DMA Talent to nurture and mentor a new generation of data and marketing. For more information about the DMA and the benefits, it brings to Peak's customers get in touch or visit the DMA website for more information.


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