User Experience and Data Analytics

How a simple shift in mindset can revolutionise the way you deliver solutions.

Think back to the last time you used an analytics solution. How did you feel? Did you accomplish what you wanted quickly and effectively? Or did you give up, feeling annoyed and frustrated at the tool? Any feelings you had when interacting with the tool is part of your User Experience.

So, why is User Experience so important?

Put simply, User Experience is important because it aims to fulfil your user’s needs.  

If your analytics solution can provide a positive experience, you will benefit from higher end-user adoption, increased user engagement and better decisions made as a result.

Why is it that the best analytics solutions make us feel positive and help us easily make better decisions? The answer is in the way the solution was developed. As human beings, typically we see a problem and try to solve it. While this is great, often we develop solutions that only fix symptoms of the problem.​​​​​​​

What this can translate to in software design is that you spend lots of time building a solution, only to have to rebuild the solution to meet the changing needs of your user base. Trying to “build the thing right” and focusing solely on how the end output will fix the problem will typically result in project over run and a solution that either doesn’t deliver or constantly requires rework.

The "classic" software development cycle where the focus is largely on the later phases and end outputs.

Shifting the emphasis away from the end output and toward understanding the root of the problem, will ensure that the solution you develop meets the needs of your users from the start. Understanding what has been done and more importantly, why it has happened can enable teams to replicate success again and again.​​​​​​​

The "classic" software development cycle with the focus shifted to the earlier phases. More emphasis on understand the goals of the users.

The user-centered process which is derived from the 'Concept' and 'Design' phases of the "classic" software development cycle.

Putting the user at the forefront of the development process will change the way you develop solutions.​​​​​​​​​​​​​​

Listening to user research will ensure solutions provide the right solutions that deeply address the user needs. Knowing what users want and why they want them can be powerful tools in helping your business build more robust solutions.

A meaningful user experience will guide users towards better business decisions through the stories we tell, via the solutions we create.

If you want to know more about how we can help your business shift to a user-centered development process please check out the UX training section on our website.

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